OVERVIEW
The Konsyl® brand offers the highest quality fiber ingredients for everyday digestive health. They offer a variety of fiber supplements, natural powders, on-the-go stick packs, flavored powders, organic options, and delicious health-targeted gummies!
THE PROBLEM
Konsyl has been around for 85+ years. They are most known for their psyllium fiber, which attracts an older audience. Their products are housed in the digestive aisle, a very boring category.
GOALS
1. Add a new product line that is not psyllium fiber
2. Appeal to a younger demographic
3. Modernize the Konsyl brand
TARGET AUDIENCE
- Health conscious adults
- Ages 18-40
- Middle class income
- Likes to exercise & eat healthy
- Trying to ditch over the counter solutions
ROLES
I served as the Senior Product Designer on the project. Collaboration between the Brand Manager, Director of Sales, E-Commerce Coordinator, Social Media Specialist, Photographer, Graphic Designer, Interns and I brought the products to life.
IDEATION
First, we combed through the current design of the product catalog. We were attracted to the paint strip concept used on the Konsyl Organic Psyllium Fiber bag. Instead of coming up with a brand new design, we decided to modify an existing one.
DESIGN
The finished project is a new, beautiful product line bringing freshness to the digestive aisle. Check it out.
