OVERVIEW
SITZMARKS is a safe, non-invasive diagnostic tool for patients who are suffering from persistent constipation. It is the child brand of Konsyl Pharmaceuticals.
THE PROBLEM
Konsyl Pharmaceuticals is looking to refresh all of their brands. The existing branding just doesn't fit the direction they would like to go.
GOALS
1. Market towards a younger demographic
2. Establish a brand tone of smart and serious
3. Make the information easily digestible
4. Advertise telehealth
TARGET AUDIENCE
- Medical professionals and adult patients
- Ages 18-90
- Middle - upper class income
- Searching for easy solutions
- Believes in the power of medicine
ROLES
I served as the Senior Product Designer on the project. Collaboration between the Brand Manager, Director of Sales, E-Commerce Coordinator, Social Media Specialist, Photographer, Graphic Designer, Interns and I brought the website to life.
IDEATION
In order to cater to a younger audience, we decided to go with a more minimalist, clean, modern feel. The color palette reflects typical medical colors with a pop of yellow. We also wanted a design element that could be used everywhere in the branding, so we settled on a diamond.
WIREFRAMING
My team had meetings a few times a week with upper management to track progress and suggest edits. We tested different layouts for the collateral and website. There were several revision rounds.
DESIGN
The finished project is a user friendly, attractive webpage that drives significantly more traffic.In addition, the website is accompanied by packaging and marketing collateral. Check it out.
