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My design process.
Empathize
When designing a product, you must put yourself in the minds of your users. Empathy is your superpower. Start off with secondary research, such as articles, books, and videos. Next, move into primary research, such as observation, surveys, and user interviews. An optional thing to do is creating a research presentation to gather your information.
Define
Now that you have relevant information, you can analyze and synthesize it. Craft your user personas, empathy maps, and jobs-to-be-done. Pinpoint the problems by writing “How Might We” problem statements. From there, create user journey maps.
Ideate
It’s time for an old fashioned brainstorm! Generate out-of-the-box ideas by using techniques such as word association and thumbnail boxes. Remember, there’s no such thing as dumb ideas. Once you’re done brainstorming, write user stories.
Prototype
Here comes one of the best parts! This is where you visualize your solutions to the problem statements. Start designing by setting up the information architecture. This includes card sorting, sitemaps or appmaps, and user flows. Next, sketch out your lo-fidelity prototypes. Then, create wireframes that turn into clickable prototypes.
Test
Make sure that your product is solving your user’s problems. During usability testing and/or A/B testing, have your users complete certain tasks. You can also use advanced techniques like heat maps or eye tracking for extra insight. Based on the results, you may revisit other parts of the design process. Remember, the process is iterative, not linear. Once you’ve solidified your Minimum Viable Product (MVP), you can launch your product!
See my design process in action or ask me questions about it by clicking the buttons below.
Learn about me.
My name is Bria (she/her)
I’ve been in the design industry for 10+ years. I’m based in Maryland, where we’re obsessed with our flag, crabs and put Old Bay on everything. To hear more about my story or talk to me, click the buttons below.
